Privacy Policy

LookBeforeYouMove ("LBYM", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website at lookbeforeyoumove.com and related services (the "Service").

1. Information We Collect

1.1 Information You Provide

• Account information: Name, email address, phone number, and password when you create an account.
• Profile information: For agents and businesses — display name, company name, title, brokerage, bio, headshot, logo, and contact preferences.
• Search and research data: Zip codes and neighborhoods you search or save, Life List criteria you set, commute destinations, and areas you compare.
• Payment information: For agents and businesses — payment details are processed and stored by Stripe. We do not store your full credit card number.

1.2 Information Collected Automatically

• Usage data: Pages visited, features used, clicks on ads and CTAs, search queries, and session duration.
• Performance data: Page load times, time to first byte (TTFB), and browser information, collected to monitor and improve site performance.
• Device information: Browser type, operating system, screen resolution, and IP address.
• Cookies: We use cookies for authentication and session management. We do not use third-party advertising cookies.

2. How We Use Your Information

• To provide the Service: Displaying neighborhood data, POI search results, scoring, and comparisons based on your criteria and saved areas.
• To generate leads: Sharing your contact information with agents and businesses matched to your search areas, as described in our Terms of Use and the consent you provided at signup.
• To display relevant ads: Showing agent and business profiles in the sidebar, Local Connections, and other ad placements based on your saved zip codes.
• To process payments: Billing agents and businesses for their subscriptions via Stripe.
• To improve the Service: Analyzing usage patterns, performance metrics, and user feedback to enhance features and fix issues.
• To communicate with you: Sending updates, alerts, and notifications you've opted into (e.g., weekly digests, criteria match alerts).

3. How We Share Your Information

3.1 With Agents and Businesses (Lead Sharing)

This is the primary way your information is shared. When you interact with the Service as a consumer:

• Saving an area in a zip code covered by an agent or business generates a warm lead, sharing your name and email address.
• Clicking a CTA on a sponsored ad or Local Connections card generates a hot lead, sharing your name, email address, and phone number.

You consented to this sharing when you created your account. The only way to stop this sharing is to delete your account.

3.2 With Service Providers

• Supabase: Database and authentication hosting.
• Stripe: Payment processing for agent and business subscriptions.
• Vercel: Application hosting and deployment.
• OpenStreetMap / Overpass API: Map data and points of interest (no personal data is sent to these services).

3.3 For Legal Reasons

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account:

• Your account data, saved areas, Life List, and reports are permanently deleted.
• Your lead records are deleted from agent and business lead tables.
• Affected agents and businesses are notified that you have opted out.
• Performance logs and anonymized analytics data may be retained for up to 12 months.

5. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information via your Profile or Settings pages.
• Delete your account and all associated data via the Settings page.
• Data portability: Request a copy of your data in a machine-readable format.

To exercise any of these rights, contact us at hello@lookbeforeyoumove.com.

6. Security

We implement industry-standard security measures to protect your data, including:

• HTTPS encryption for all data in transit.
• Row-level security (RLS) in our database ensuring users can only access their own data.
• Stripe PCI compliance for payment processing — we never store credit card numbers.
• Authentication via Supabase Auth with secure session management.

No method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

7. Children's Privacy

The Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 18, we will delete it promptly.

8. Third-Party Links

The Service may contain links to third-party websites or services (e.g., agent websites, Calendly links). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: (a) know what personal information we collect and how it is used; (b) request deletion of your personal information; (c) opt out of the "sale" of your personal information. Under the CCPA, sharing your contact information with agents and businesses as leads may constitute a "sale." You may opt out by deleting your account.

To submit a CCPA request, contact us at hello@lookbeforeyoumove.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

LookBeforeYouMove
Email: hello@lookbeforeyoumove.com